PAUL PFANNER, CEO
Paul Pfanner has worked in media and marketing for more than three decades. He was the founder of Southern California-based Pfanner Communications, Inc. and Racer Communications Inc., which are best known for publishing RACER, SportsCar and IndyCar Series magazines as well as providing automotive and motorsports content for SpeedTV.com. In January 2001, Paul sold the majority of Racer Communications to U.K. based Haymarket Publishing which produces nearly 100 magazines worldwide. From the time of the sale until the end of 2005, Paul served as President of the renamed company; known as Haymarket Worldwide, Inc.
In January 2006, Paul reestablished Pfanner Communications, Inc. as a marketing and brand consulting company. In 2012, Paul reacquired RACER, RACER.com and Racer Studio. The new company, Racer Media & Marketing, Inc. operates with Pfanner Communications as an integrated media, marketing and branding company. Paul has moderated panels at the SAE World Congress featuring the leaders of global motorsport on the subjects of relevance and sustainability.
Bill Sparks, COO
Bill Sparks has spent the last twenty-five years working in motorsports marketing and consumer and custom publishing. He first worked in an editorial capacity for Pfanner Communications' automotive and motorsports clients and later moved to the business side of the operation. He was responsible for the business plan and launch of RACER magazine, becoming its founding publisher.
Sparks was directly involved with developing successful branding and marketing strategies for many Pfanner Communications clients. He now manages the business affairs of Pfanner Communications and Racer Media & Marketing.
George Tamayo, Creative Director & Brand Strategist
George Tamayo has 15 years of motorsports marketing experience, having served as Director of Marketing and Communications for Skip Barber, Inc., Commercial Manager for Champ Car World Series team RuSPORT and as a creative director/brand strategist at Manifest Marketing + Communications — in addition to his work for Racer Media & Marketing.
From 2011 through 2012, George was the founding General Manager of the Global Rallycross Championship, a youth and action sports oriented race series in collaboration with the ESPN X Games. As GM, George was responsible for managing the Competition, Operations and Marketing departments.
In addition to client work under the Pfanner Communications/RM&M banner, George has completed work for the Audi sportscar experience, BMW Performance Center, Formula BMW USA, Grand Prix of Denver, Grand Prix of Edmonton, Jim Russell Racing Drivers School, Lime Rock Park, Patron-Highcroft Racing and the Red Bull Racing Team.
At the 2011 SEMA Show, George was a speaker on a panel discussing the future of youth and alternative motor sports. His writing has appeared in several publications including GQ Magazine.
Laurence Foster, Editorial Director
As the Editor-in-Chief of RACER magazine and Editorial Director of Racer Media & Marketing, Inc., Laurence is the creative force behind all of RM&M’s authoritative and world-class motorsports content. A degreed aerodynamicist, Laurence turned down an offer to join the Williams F1 design team in 1993 to take an editorial post at Autosport. He came to the United States in 2004 to lead RACER's special projects/custom publishing team when the magazine was still owned by Autosport's parent company, Haymarket Media. Laurence stayed with RACER when it was reacquired by its founders so he could continue his passionate pursuit of producing the world’s best motorsports content.
Hector Scarano, Vice President, Business Development
Hector brings to RACER Studio the ability to formulate multi-dimensional partnerships across all Racer Media & Marketing, Inc. platforms. In his time at both Andretti Autosport and Bryan Herta Autosport, Hector successfully worked with major global brands like Amlin Insurance, Tag-Heuer, GoPro, AutoNation and Neiman Marcus.
Prior to joining the Andretti Autosport organization, Hector was in private law practice working in the areas of driver representation, motorsports liability, arbitration and workers’ compensation litigation. In 2004, Hector founded RPM, LLC (Racing’s Premier Management), a driver representation and motorsports marketing firm where he negotiated sponsorship and driver endorsement deals, advised racing teams about corporate formation and tax issues and promoted sponsoring entities. RPM, LLC catered to drivers and corporations in strategic markets in Latin America and Europe. Hector holds a degree in Political Science from the University of Wisconsin-Madison and a J.D. from The John Marshall Law School in Chicago, IL
John Chambers, Global Client Services Director
John has worked in media and marketing for nearly three decades. He spent more than 20 years at the Haymarket Media Group working on the commercial side of automotive and motorsport titles such as Autocar, What Car?, Classic & Sportscar, Motorsport and Autosport. John launched F1 Racing magazine as sales director, was instrumental in Haymarket’s acquisition of RACER Magazine and grew Haymarket’s custom content brand agency into a global player working with clients such as Audi, BMW, Chrysler, Ford, GM, Jaguar, McLaren, Mercedes Benz, Nissan and Toyota.
John has also worked with sanctioning bodies and rights holders including FOM, ACO and the ALMS/IMSA. Beyond the world of Motorsport, he has worked on projects with the IOC and the Americas Cup.
In 2009, John re-established his relationship with Paul Pfanner and has collaborated with Paul on various projects since then. In 2012, John was part of the new ownership team that acquired RACER from Haymarket, bringing his professional life full circle.
Molly Binks, Special Projects Manager
For the better part of two decades, Molly Binks has worked as a free-lance producer studio and project manager on advertising and marketing accounts for Acura, Audi, Buick, Cheesecake Factory, Columbia Pictures/Charlie's Angeles, Hyundai, Indian Motorcycles, Infiniti, Kia, Lincoln-Mercury, Mercedes-Benz, Mighty Dog, Mitsubishi, Saturn, Volkswagen and Volvo in addition to clients served under the Pfanner Communications and RM&M banner.
Molly was also the youngest person ever elected to the California Sports Car Club Board of Directors and has worked in a variety of administrative capacities for the Toyota Grand Prix of Long Beach as well with all major sanctioning bodies.