Cadillac, and their media agency Carat, first came to RACER Studio in 2017 to develop a native content feature that announced their return to top rank of sports car racing after a nearly 15-year absence. The result was a 20-page native content feature special section in that ran in the final issue of RACER in 2017 in time for Cadillac’s race debut in the Rolex 24 At Daytona in January 2018. Following a championship-winning debut season, Cadillac and Carat returned once more at the end of 2018 to put together a follow-up native content special section to celebrate their achievements. With both projects, it was essential to draw authentic connections between their race program and the production lines that share the racer’s DNA while also reminding readers of Cadillac’s racing heritage.

 

 
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