2015 Bentley Motors Motorsport Activation
Bentley Motors, Inc. selected RACER Studio to develop and execute the guest experience for the first two rounds of the 2015 Pirelli World Challenge in Austin, Texas and St. Petersburg, Florida as well as the press launch of the 2015 Bentley Mulsanne Speed in Austin. RACER Studio called upon event marketing agency Nth Degree to collaborate on developing and executing both events.
The combined teams of RACER Studio and Nth Degree were responsible for the planning, logistics and management of all three events. The Austin event at Circuit of The Americas hosted 16 journalists and over 80 guests and dealers from the Austin, Dallas and Houston markets. The Mulsanne Speed press launch included a 200-mile media drive as well as evening dinners, while the guest and media event at the track incorporated behind the scenes tours of the Bentley Team Dyson Racing and PWC operations, plus track laps and other VIP elements over four days.
The St. Petersburg event hosted 75 guests and regional dealers over two days where guests received VIP treatment including special parking, circuit transfers and behind the scenes tours.
Account and Creative Director - George Tamayo
Account Manager - Molly Binks
Print Designer - Aaron Justus
Executive Director - Paul Pfanner
For Nth Degree:
Vice President, Automotive - Roger Ormisher
Account Director - Maureen Burke
Account Manager - Caroline Cutliffe
Client - Bentley Motors, Inc.
Head of Marketing - James Pillar
Events Manager - Lisa Churchill
Communications Manager - Corey Proffit
RACER Studio produced this media event to introduce Toyota’s 2015 Tundra TRD Pro Baja 1000 contender. Held in conjunction with Toyota’s annual Surfercross, this event gave selected lifestyle media representatives, pro surfers and motocross riders a taste of off-road truck racing.
The Toyota Yaris SCCA Club Racing Project was started as a proof of concept, and an opportunity to excite influencers with the subcompact’s sportiness and reliability.
The first generation Yaris H Production race car took shape during the 2010 SCCA racing season. It was featured in two issues of SportsCar magazine – showing the build process and the culmination of a season of racing – before taking a place of honor in Toyota’s booth at the 2010 SEMA Show.
The project garnered so much attention that we were asked to partner with Toyota in the alternative marketing launch of the redesigned 2012 Yaris by building a racecar for action sports legend Jamie Bestwick. We introduced the 2012 Yaris racecar at the 2011 SEMA Show, while the road-going version of the car was introduced at the Lollapalooza music festival. Bestwick was introduced to SCCA Club Racing, scoring a number of podium finishes on his way to the SCCA National Championship Runoffs at the famed Road America circuit in Elkhart Lake, Wis.
Over five seasons of Yaris racing we have collected two podium finishes at the SCCA National Championship Runoffs (2011 and 2014), three Divisional Championships (2011, 2012, 2013), five track records, and 21 National race wins.
Race Weekend Sponsored Parties & Events
RACER Studio has decades of experience producing exclusive race-weekend parties and events designed to bring an extra layer of glamor and excitement to motorsports events.