RACER Studio has provided creative and content services to IMSA since 2014. Prior to that, sister company Pfanner Communications provided creative and brand consulting to the American Le Mans Series. Over the past five years, RACER Studio developed three branding and advertising campaigns for the series along with three expansive pre-season native content projects that have included direct collaboration with multiple series manufacturer partners. Most recently, IMSA charged RACER Studio with creating and producing a limited edition, premium coffee table book to mark their all-important 50th anniversary.