Toyota’s relationship with RACER Studio (previously known as RACER Special Projects) goes back to 2001 when we created “One Aim,” a custom publication that focused on Toyota’s F1 team. Recently, RACER Studio has worked with Toyota and TRD on a multitude of projects including the organization and marketing of an entry in the Baja 1000, North American rally racing and in the Great Race – all of which spawned video and digital content series. RACER Studio has also organized media events and photoshoots for several Toyota and TRD models in the U.S., Australia, Germany and Switzerland. RACER Studio often collaborates with Toyota’s primary agency Saatchi, when our expertise is needed.


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