ROLEX 24 GENERATES RECORD TRAFFIC ON RACER.COM

Round the clock coverage of the Rolex 24 At Daytona established a new high for audience traffic during the week of the race that led RACER.com to garner the second-highest single-month total for unique users at 646,010.

With in-depth coverage beginning the week of the race, the seven day period from January 21 through 27 welcomed 200,905 unique users representing a 41% increase from the equivalent period in 2019. User sessions also rose by 30%.

 

Overall for the month of January, RACER.com ended with the following stats*:

  • 646, 010 unique users

  • 1.47 million user sessions

  • 507,862 new users

Unique users grew by 67% and new users by 69% over January 2019. The trend continues the upward trajectory of month-over-month growth. Plus, RACER on Apple News added another 109,207 unique viewers pushing the grand total to 755,217.

Engagement was also high with Rolex 24 stories being shared a total of 12,495 times. Equally social media metrics showed high levels of audience amplification and engagement for the month:

  • 4.4 million reached on Facebook

  • 274,741 engaged Facebook users

  • 3.6 million reached on Twitter

  • 49,126 engagements on Twitter

  • 180,000 minutes of video views on YouTube

To learn more about audience demographics and about marketing opportunities in RACER.com or in the pages of RACER magazine, visit advertise.racer.com 

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George Tamayo