RACER.‌com’s all-time record high traffic month in August 2020 + new audience insights into what attracts motorsports fans

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The remarkable 2020 audience growth continued for RACER.‌com in August with all-time highs in every important metric according to Google Analytics and Alexa Certified Metrics.

Driven by fan interest in the postponed and spectator-less 104th Running of the Indianapolis 500 as well as the delayed and compacted NASCAR, IMSA, Formula 1, FIA WEC, SRO America, Trans Am and FIA Formula E seasons, RACER.‌com attracted 802,537 users — beating the previous all-time record high month of February 2020 by 11.43%. RACER.‌com’s August 2020 user total also eclipsed August 2019 by 36.73%, attracting 215,581 more users.

RACER.‌com August 2020 Snapshot

  • RACER.‌com users: 802,586 (Google Analytics)

  • Apple News viewers: 152,315

  • Facebook engaged users: 602,446 (Reach: 8,318,275)

  • Twitter engagements: 64,935 (Impressions: 2,299,373)

  • YouTube viewers: 65,500 (Views: 123,900; Watch time: 510,000 mins)

Despite the ongoing global COVID-19 Pandemic RACER.‌com’s August 2020 Alexa Certified Metrics showed a 20.86% increase in unique users compared to the month of May 2019 that included a full slate of the sport’s premier events in IndyCar, NASCAR, Formula 1 and IMSA. Google Analytics also shows that RACER.‌com users were up 15.46% (222,323 in 2020 vs 192,546 in 2019) for the five-day coverage window for the Indy 500.

Massive Year-to-Date Audience Growth

RACER.‌com’s January through August 2020 growth metrics are even more impressive:

YTD Users are up 43.56% (4,394,219 vs 3,060,886) +1,333,333

Sessions rose 20.84% (12,805,282 vs 10,597,285) +2,207,997

Pageviews increased 17.64% (23,875,796 vs 20,294,841) +3,580,955

Also noteworthy was the continued strong growth of RACER.‌com audience under the age of 35. The18-24 segment outpaced all other age groups with 173.36% growth and the 25-34 age group showed a stout 68.95% improvement over the first eight months of 2019. RACER.‌com’s female audience grew by 152.52% and now represents 20.41% of the audience compared to 12.18% in 2019.

George Tamayo